The History of RJS Fitness
Russ Samuels' first personal training job was in San Diego in 1995, when gyms were just beginning to attract the 'average' person, instead of only the body builder. At that time, personal training in a gym setting was just an experiment to attract these average people into the gym and maintain memberships. Very shortly, Russ rose up to manager level and created the first initial personal instruction program to introduce new members to the gym and personal training.
In 1997, Russ relocated to Manhattan Beach and continued growing as a personal trainer, acquiring education from every nationally recognized training organization (NASM, ACSM, ISSA, NCEP, CHEK, and many more).
After maintaining an average clientele of 50-70 for 6 straight years, in 1999, Russ left the corporate gym setting for a more private atmosphere to have a deeper impact on his client's life.
Out of a 180 square foot 1 car garage converted into a beautiful fully equipped personal training studio, Russ maxed out his credit cards and began RJS FITNESS. Some clients followed, a few of which still train at RJS FITNESS.
Through word of mouth, RJS FITNESS had an initial surge, and within 6 months needed more space. Moving to Aviation Blvd into a 600 square foot space, RJS FITNESS added a necessary component of fitness; massage therapy. RJS FITNESS also hired its first employees; a personal trainer, massage therapist, and business manager.
Finding that word of mouth was the best form of marketing, Russ became very active in his community. In time, this led to a consistent flow of clients and the need for more space. Mid 2000, RJS FITNESS moved up the street and, for the next 8 years, would serve the South Bay out of a 1400 square foot facility. Two therapy rooms, a balance and core room, and sophisticated equipment enabled RJS FITNESS trainers and therapists to offer advanced training to achieve long term goals of health and fitness.
Finally, in 2008, with the help of his wife, Russ was finally able to offer the last missing component. By moving into a two building 3500 square foot property, RJS FITNESS still provides all the same services in the same private personal environment, but also offers monthly memberships to an adjacent premium, quiet open exercise area.
